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About Shouxintang
Shouxintang adheres to the principle of "making natural and high-quality incense", insists on using pure raw materials and traditional methods to make each stick of incense, which carries down-to-earth and sincere feelings, and is therefore highly praised by all sectors.
Zhuo ChunliangSecond-generation head of Shouxintang Agarwood
Cho Sheng-ChaoFounder
After retiring from the military in 1959, founder Mr. Cho Sheng-chao moved north from Taichung to work as an apprentice at Yonghe Incense Shop. His earliest memories are of riding a bicycle up mountains and down to the sea to deliver goods. He would leave home before dawn and return late at night, still having to prepare incense materials for the next day. Despite the hardship, he never complained. It was this spirit of not being afraid of hardship and not caring about the cost that laid the foundation for Shouxintang.
With the support of his clients and employers, he founded "Shouxintang" in Zhonghe, personally named by the master of Jinguang Buddhist Temple, thus embarking on the path of self-producing and self-selling incense. As each stick of incense is lit, its warm and elegant fragrance quietly drifts further afield.
Shouxintang incense is renowned for its natural, elegant, non-pungent, and unchanging aroma, and is widely used by various religious groups and famous temples. Its reach extends to Chengtian Temple, Shifang Dajue Temple, Chung Tai Chan Monastery, Ciyun Temple, and other locations, continuing to this day.
Despite environmental changes, Shouxintang remains true to its original aspiration – to make the best incense.
Inheriting ancient methods, respecting nature, and upholding the teachings of our ancestors, the belief that good incense continuously warms people's hearts has guided us all along.
The meaning of burning incense
Why does a single stick of natural incense contain all five elements (metal, wood, water, fire, and earth)?
Incense base with gold lacquer.
Natural sandalwood powder and agarwood powder.
Soaking in water is required for making incense.
Lighting the incense.
Burn the incense ash.
A person needs a balance of the five elements to be at peace; when the mind is at peace, it will not be chaotic.
Why are the feet painted red？
The red lacquer on the base of incense sticks serves to prevent moisture and cracking, and also makes it easy to identify whether they are intended for offering incense. Some also view the red lacquer on the base as an "identification mark," symbolizing that the person offering the incense has a specific place in their heart.
This is a symbolic interpretation based on folk belief, not a definitive classical interpretation. Like a seal, it's a symbol of self-representation and respect towards deities.
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