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台灣頭頸部腫瘤醫學會第十五屆年會暨國際學術研討會（2022）
| Service | Key Visual & Event Collateral Design |
| Year | 2022 |
Context
本次專案為台灣頭頸部腫瘤醫學會第十五屆年會暨國際學術研討會之主視覺與延伸製作物設計，並整合國際學術交流活動（含美國耳鼻喉頭頸外科醫學會及楊吉川國際頭頸腫瘤論壇聯合會議）。活動匯聚頭頸腫瘤外科、口腔外科、重建整形外科、放射腫瘤科、血液腫瘤科及醫學影像等多專科領域專家，強調跨領域整合與國際學術交流。
Approach
設計以「精準醫療與多專科協作」為核心概念，發展具結構性與系統性的視覺語言。
主視覺透過醫療影像感知與解剖結構的抽象化處理，建立具科學感與專業性的視覺系統，並以層級化資訊設計強化多議程與多講者場景下的資訊清晰度。整體視覺系統延伸至活動各項製作物，確保跨場域應用的一致性與識別性。
Outcome
最終建立一套具備專業性與系統整合能力的活動視覺識別系統，使本次國際學術研討會在資訊傳達與視覺一致性上達成整合，並強化其作為跨國醫療專業交流平台的學術定位。
Context
This project involved the key visual and event collateral design for the 15th Annual Meeting and International Symposium of the Taiwan Society of Head and Neck Oncology, in collaboration with the American Academy of Otolaryngology–Head and Neck Surgery and the Yang Chih-Chuan International Head and Neck Oncology Forum. The conference brought together experts across multiple disciplines, including head and neck surgery, oral surgery, reconstructive surgery, radiation oncology, medical oncology, and medical imaging, emphasizing interdisciplinary collaboration and international academic exchange.
Approach
The design is centered on
precision medicine and multidisciplinary collaboration, developing a structured and systematic
visual language.
The key visual abstracts medical imaging and anatomical structures into a refined visual system that
reflects scientific rigor and clinical professionalism. A hierarchical information design framework
was applied to support complex multi-session and multi-speaker environments, ensuring clarity and
consistency across all event applications.
Outcome
The resulting system establishes a cohesive and scalable visual identity for the conference, enhancing both informational clarity and visual consistency, while reinforcing its positioning as an international platform for advanced medical collaboration.
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