窩客幫-分身行銷廣告平台

Context

Just Design Lab is located in the Kaohsiung Museum District, operating as a multidisciplinary space that combines floral design, handmade soap workshops, and retail. Rooted in craftsmanship, the brand emphasizes natural materials, sustainability, and artisanal production, seeking to establish a cohesive and recognizable brand experience.

Approach

The project began with a strategic branding phase, defining target audiences, brand values, and communication principles to establish a clear visual direction across all touchpoints.
The scope of work includes brand identity, packaging, and a full set of brand collaterals such as logos, packaging systems, business cards, floral tags, gift cards, and spatial visual applications, forming a unified brand system.
From a production perspective, the design intentionally reduces print coverage and minimizes lamination usage to align with the brand’s sustainability principles, ensuring consistency between visual expression and environmental responsibility.

Outcome

The resulting system establishes a cohesive and nature-driven brand identity for Just Design Lab, strengthening its positioning within the floral and craft industry while enhancing clarity, recognition, and overall brand experience.