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PORTFOLIO
根玴開發
BRAND
SOAR DEVELOPCONCEPT
✦ Flourishing Vitality · Deep Roots, Rising Wings ✦
The overall identity is expressed through a minimalist floral motif, where two petals form an elegant “S”, symbolizing infinite vitality and growth.
This dynamic S-shaped flow of the petals embodies both “taking root and establishing a foundation” and “spreading wings to soar,” capturing the brand’s core philosophy of grounded growth and upward expansion.
The flower represents thriving life and continuous development, while the S-curve further emphasizes the brand’s commitment to quality, service, and design innovation.
The logo is not merely a visual mark, but a distilled expression of brand values, presented through a refined minimalist aesthetic.
On the front, the logo is executed with gold foil stamping and dimensional embossing, creating a clear sense of layered relief. The background features pearl foil embossing that outlines floral textures, shifting subtly with light to produce a restrained yet sophisticated sense of movement.
The card is produced on an earthy green art paper, offering a calm and understated tone with natural fiber texture, harmonizing visual and tactile experiences.
The reverse side uses German-imported plant-fiber paper, made with up to 50% environmentally conscious alternative fibers such as wheat straw, grass, cotton, and hemp. Its warm texture and organic grain reflect both craftsmanship and sustainability.
One side expresses sculptural brilliance and dimensional presence; the other conveys nature and responsibility—transforming the business card into a tangible extension of the brand’s values.
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